In today\u2019s consumer culture, the relationship between companies and customers is simple–despite businesses struggling to wrap their minds around it. Here it is in two parts:<\/p>\n\n\n\n
In fact, research done by Accenture reveals that 66% of people are drawn to a brand that \u201cdoes what it says it will do and delivers on its promise<\/a>\u201d. Conversely, dishonest business decisions aren’t the recipe for success. For instance, American Express cites \u201cwhite lies\u201d and exaggerations as major barriers to customer loyalty<\/a>. You can see, then, that trust is important. That\u2019s why we at PeopleLift are serious about it. <\/p>\n\n\n\n Stemming from trust is our second core belief: living our values. Doing so naturally leads to authentic relationships. And as a company founded on the desire to lift up others, we\u2019re committed to this principle–whether we\u2019re helping a small manufacturing company find entry-level workers or supporting a large industrial distributor in finding a floor supervisor. By building trust and living our values, we\u2019ve transformed our client relationships into long-term partnerships. Now let\u2019s talk about how.<\/p>\n\n\n\n Building trust.<\/p>\n\n\n\n According to the MIT Sloan Management Review, data shows a decrease in trust<\/a> around the world. And in the business sphere, this translates into customers\u2019 distrust of brands. The result? Well, customers are less likely to invest in these brands. But that doesn\u2019t have to be the case; take this opportunity to tell a different story–one rooted in trust. While increasing your customer base is financially beneficial, a better measure of long-term success is the number of strong partnerships you build.<\/p>\n\n\n\n So what are some ways to build trust? Here\u2019s a scenario that Forbes proposes: \u201cWhen vendors make suggestions to save you money, rather than try and add to a sale, you start to think about other ways you can work with them<\/a>. Why? Because they are looking out for your best interest.\u201d Another simple way to build trust could be regularly getting your team\u2019s feedback. Indeed suggests the following seven (7) trust-building tactics<\/a>:<\/p>\n\n\n\n PeopleLift believes in trust–because organizations that put people first in their strategy win far more often than not. One of our clients–a consulting & HR firm–trusted us to help them fill niche roles. At the end of the six-month hiring timeline, they made offers to 34% of candidates (and 100% of those candidates accepted). By building a trusting partnership with this client, our collaboration was effective. <\/p>\n\n\n\n Living your values–like building trust–takes intentionality; keep in mind that you\u2019ll have to reexamine your company\u2019s structure<\/a> to see how you can operate more closely in alignment with what\u2019s important to you. But the work pays off. How? Well, then your business decisions have motivation; they become informed by your values.<\/p>\n\n\n\nLiving our values.<\/h2>\n\n\n\n